Helpful Hints to Make Your Online Video Advertising Stand Out to an Audience
Online video marketing is one of the fastest, most cost-effective ways to get your organization advertised. With online video marketing, you can create an ad at a minimal cost and post it to your organization's website or another video site like Google Video or YouTube for free and save on the cost of airing it on television. Also, with video marketing, you can make your advertising as long or as short as you'd like it. There are several benefits to using online video marketing. Using the following methods, you can create an exciting piece of advertising that will draw people in and will help boost your business. In college, a large part of my major was in media studies and communication within media. What I am imparting here is some of that knowledge. This article focuses more on the content of your video marketing, rather than the "how-to" of creating it.
Placement
Where you place your ad is of prime importance. If you're posting it on your organization's website, you don't want it hidden in a labyrinth of links. You want it to stand out right away when one comes across your site. It should be prominently featured on the main page. Keep in mind that the easier your video is to access, the more success you'll have in reaching a larger audience. If you are posting the video to a video sharing website, make it easily accessible by giving it a name that is easy to remember and simple. Your organization's name should suffice. Continue reading ...
Article by, Brandon Bernhardt and courtesy of Associated Content, Inc.
Posted by Candice Arnold on February 17, 2010 at 7:38 AM | Leave a Comment (0)
Have you ever given it a thought how brand names like Sony, Pepsi, Microsoft, Nokia, Pizza Hut have become so popular? Do you wonder how they have come up with their names? Brand name has to be unforgettable and closely associated with the product or service a company is offering. Just think, if this was not the case with these brands would they have ever reached the level of popularity they enjoy now. Corporate branding always starts with a name. If you own a law firm the names you can use might sound like this: Brown, Johnson or Smith Law Firm. A clothing company should try to associate the name of the famous designer with its brand name.
Corporate branding starts with the name. But it does not end here. It involves the tag line, the logo as well as the overall company image. Your brand name reflects your corporate identity. Just think, when you think of Pizza the name that comes to your mind is Pizza Hut, when you think of toothpaste, Colgate comes to your mind and computer equals Microsoft and so on. Choosing the perfect name is as important as arranging the money to start up the business. Continue reading ...
Article by, Steve McMains and courtesy of Associated Content, Inc.
Posted by Candice Arnold on February 16, 2010 at 5:35 PM | Leave a Comment (0)
Article Marketing Done Right is Very Effective ... Avoid These No No's
3 I'm a big believer in - and prolific user of -- article marketing. I submit three to five articles a week to five or more article directories. As such, following are a few things I've noticed that you you should not do when you submit your article to article directories.
Note: I want to say up front that there are many more rules and guidelines than I can possibly list here. But, these are some common ones that can slow down your article submission process.
4 Things to Avoid that Can Help You Speed Up the Article Marketing Submission Process
1. Links in the Body of the Article: Some article directories let you put links in the body of the article, some don't. If you manually submit your articles, it can be a pain to constantly figure out which directory allows what, revising your article to fit each directory's guidelines and/or reading through an extensive list of guidelines to figure out where you went wrong (in cases where they don't tell you what you did wrong).
To avoid all of this, don't put any links in the body of your article. That's what the resource box is for anyway. Continue reading ...
Article by, Yuwanda Black and courtesy of Associated Content, Inc.
Posted by Candice Arnold on February 12, 2010 at 11:58 AM | Leave a Comment (0)
Text message marketing has become todays' freshest, fastest, most advanced method of getting your message out whenever you want.
In massive numbers, people are now texting more than they are talking, a trend that's expected to exponentially increase between the next five to ten years.
Without a doubt, people will continue to use the phone to talk, but the rising use of text messaging over all demographics reveals that more folks favor text messaging. So because people are texting at least twice as often as they're talking and they're using text messaging and mobile apps on their phones to update their status and connect with their friends, businesses should implement text message marketing via the mobile channel. Below are 4 reasons why.
ROI. The Return on Investment of text message marketing is highly important. The money it requires to carry out a text message marketing run is comparatively small compared to publishing, radio and TV. A recent study from Opus Research found SMS messaging to be generating greater responses than online display ads. Continue reading ...
Article by, Rick Dowell and courtesy of Associated Content, Inc.
Posted by Candice Arnold on February 12, 2010 at 7:51 AM | Leave a Comment (0)
You know, people with great connections don't have them by accident.
Indeed, when you come across another person who has lots of connections in different places, that asset of "human capital" was built at a price. Someone had to work to build that asset.
This perspective was shared with me recently over a coffee visit with Frank Agin, founder of AmSpririt Business Connections and co-author (with Lewis Howes) of the FANTASTIC book LinkedWorking: Generating Success on the World's Largest Professional Networking Website. If you are new to LinkedIn, this concise, easy read is exactly what you are looking for. Get it now. Continue reading ...
Keith F. Luscher is author of the books Don't Wait Until You Graduate and Prospect & Flourish. He is also a Marketing Representative with Principal Financial Group. Prior to joining Principal, he served professionals in the insurance and financial services industries as a management consultant. In that role, he advised producers on issues related to marketing and prospecting, and developed groundbreaking educational curriculum. Luscher is also a nationally known author, speaker, and expert in media, interpersonal communication and marketing.
Posted by Candice Arnold on February 11, 2010 at 4:45 PM | Leave a Comment (0)
Making hiring decisions for your small business can be a nerve racking affair. How do I find the right people? Where do I go to look? How do I approach them in the interview without sounding desperate? These are all questions that we have asked, or will ask, during the course of running our businesses.
Continue reading "Hiring Challenges That Small Businesses Face"
Posted by Candice Arnold on February 11, 2010 at 4:09 PM | Leave a Comment (0)
A Twitter Tutorial: Maximize Posts, Find Hot Leads, Stay Connected, Track Consumer Tastes
By now, your business is probably using microblogging sites like Twitter to boost your company's online profile and stay connected with your existing customer base. In addition, you should pay attention to another business advantage Twitter can offer.
Third party companies offering market analysis services and software charge dearly for this valuable information, but did you know a wealth of market knowledge can be gained for free by knowing how to extract the right information from Twitter?
The beauty of Twitter is that it offers results in real time, so it provides a snapshot of how the general public is feeling at that moment. If your business is in a competitive niche market, than you know consumer taste and public opinion can shift in a moments notice. Staying ahead of your competitors is the only way to stay profitable. Continue reading ...
Article by, Brendan Blowers and courtesy of Associated Content, Inc.
Posted by Candice Arnold on February 11, 2010 at 11:35 AM | Leave a Comment (0)
